Communication that speaks volumes 
ACPFG 2006 Annual Report case study
Client: ACPFG
Job: 2006 Annual Report
Think
The ACPFG have asked us for the last few years to gradually evolve their Annual Reports from a relatively standard and factual document into something that the shareholders and other interested parties would want to not only read, but be impressed by, both from a content perspective, as well as overall presentation. High on our thought process was the scientific look and feel coupled with a friendly and environmentally conscious approach. The client brief was to make grain "look sexy".
Create
Three alternative concepts were produced for the client's comment and the overall layout was reworked until an agreement was reached on the direction of the document's theme. Estimates were provided highlighting different printing styles, stocks and techniques to best match the design style and therefore the overall product to be finally produced.
Produce
With all content received and estimates approved, the final document was designed, typeset, sent to print, checked on the press and delivered on time and within budget. Due to the incredibly tight timeframe of this annual report, the entire process was completed in less than 3 weeks.